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德国普瑞美水疗与中国高思迪赛设计战略合作新闻发布会
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德国普瑞美水疗与中国高思迪赛设计战略合作新闻发布会
2018-05-10 16:53 来源: 未知 编辑: 乐小编 点击:
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5月9日,德国普瑞美水疗管理公司(Premedion Health& Spa)与中国高思迪赛设计于深圳京基100瑞吉酒店召开战略合作新闻发布会,正式签订发展战略合作协议,并且正式聘请罗伟先生为德国普瑞美公司的设计顾问同时高思迪赛设计聘请sean为管理顾问。双方将在水疗温泉酒店设计领域达成深度合作,为项目带来更前沿和国际化的理念,开拓更广泛的未来,为消费者带来新颖的水疗温泉酒店体验。

术业有专攻,强强联手带动水疗温泉酒店市场前沿风潮

此次的战略合作基于普瑞美在全球水疗温泉酒店领域的专业态度和超前视角,加上高思迪赛在国内外丰富的设计经验以及前沿的设计理念,造就强强联手的基础,开创国内水疗温泉酒店领域的新未来。

德国普瑞美公司在10个国家拥有41家水疗中心,1200个员工,每年365000人次接待量,是欧洲著名的水疗SPA温泉管理公司。

源于德国的普瑞美水疗是一家专注于为全球提供非凡的水疗和健康咨询的管理公司。在过往十年,与全球国际酒店管理集团、独立酒店经营者建立了深度合作关系,业务已分布欧洲、亚洲和非洲。基于普瑞美水疗理念打造的全球41家国际水疗项目正在科学健康、美容行业方面起着引领作用,得到众多客户的信赖和青睐。

普瑞美拥有一支资深教授、保健医生、养生疗养和注重生命科学人士组成的专家团队,致力于水疗、健康、健身等领域展现不同主题概念的健康水疗和美容新理念。

普瑞美为实施全球化战略,已分别在中国和埃及等建立了多个分支机构,从业人员已超过1000人,为不同的国家和地区提供具有文化特色、更加专业的水疗管理项目。

  (德国普瑞美水疗中东及亚洲总理事Sean Andrews 发言)

针对此次战略合作,德国普瑞美水疗Sean Andrews认为:“进入中国市场,是普瑞美战略布局的重要一步。随着中国经济的持续繁荣,人们的消费能力也越来越强,追求高品质的生活、正在快速渗透并影响着人们的消费意识,这使美容、养生、健身等保健类消费市场大幅增长。

因此,我们需要寻求一家具有丰富的国内外设计经验、并在国内市场具有知名度和信誉的设计公司,与我们一道拓展中国水疗温泉酒店这个巨大的市场。

近两年在中国,普瑞美和国际星级酒店建立了合作关系,加快了商务拓展的步伐,深知客户体验和市场需要是很重要的。通过市场的分析调研,有效地为水疗行业带来不同的管理理念和经营模式。日益严峻的市场竞争,也同时因为客人的要求越来越高,并不再满足于现状,希望体验到新的业务模式。经过接触众多的设计师,我们认识设计师罗伟先生的设计作品遍布中国并涉足到海外,且在水疗温泉酒店领域拥有丰富的设计经验和影响力,这和我们的品牌调性非常匹配。

双方在沟通时,对水疗温泉酒店的诸多设想观念相同,一致认为,水疗温泉是消费者追求的一种健康的现代生活方式、也是一种享受生活的态度。基于这样的共同认知和理念,双方达成共识,携手拓展水疗温泉领域,展望未来。

高思迪赛是国内著名水疗温泉酒店领域的设计公司,其创始人罗伟先生是国内著名的休闲商业空间设计师,更是中国水疗温泉酒店设计领域的领军人物,有着20年的设计经验,其带领的设计团队项目作品覆盖五国五十一城,以最前沿的设计理念创作出最具现代竞争力的休闲商业空间,为投资人带去极具竞争力的方案,进而推动水疗温泉酒店设计风潮。

  (深圳高思迪赛设计设计总监罗伟发言)

针对此次战略合作,高思迪赛设计总监罗伟发言表示:“在这里感谢德国普瑞美公司在众多设计公司里选择了和我们作为中国第一家设计的战略合作伙伴,感谢德国的肖恩先生对我们公司在水疗温泉设计这个领域的肯定!也要感谢我们公司的团队,是我们努力拼博,让我们赢得了市场,赢得了更广阔的未来,更感谢一直信任与支持我们的客户,愿我们在未来的路上,共创美好。

从1998年到2018年,我从事设计工作已有20年,2007年公司正式成立,距今11年,我们成立了两家公司和两个海外设计机构,分别是洛杉矶、深圳、曼谷和北宁。

在这11年里,我们为了开拓视野和理念更国际化,到访过美国,德国,法国,等12个国家交流学习;我们为了更了解市场,飞行里程考察已有55万多公里;我们设计的项目遍布5个国家51座城市,分别在中国、美国、澳大利亚、泰国、越南等。

我们荣获87项荣誉奖项,荣誉奖项包括来自中国、美国、日本、泰国、新加坡、澳门等,从一带一路到雄安新区我们一直跟随经济发展的未来作布曙,今年我们不仅在深圳有我们最前沿的水疗温泉设计项目落地,还有在北京、天津、以及河北,这个未来的金三角也將有我们设计项目的落地,所以通过今天的签约相信我们与德国普瑞美公司的战略合作,将为项目带来更前沿和国际化的理念,高思迪赛不骄不燥,厚积薄发,为中国水疗温泉酒店行业发展而努力。”

  (普瑞美水疗与高思迪赛设计签订战略合作协议)

  (聘请高思迪赛罗伟先生为普瑞美水疗温泉酒店设计顾问)

  (聘请普瑞美SeanAndrews为高思迪赛水疗温泉酒店管理顾问)

此次签署协议很荣幸的是,普瑞美水疗公司指定高思迪赛设计公司为中国第一家水疗温泉酒店设计官方合作机构,而高思迪赛设计公司指定普瑞美水疗是德国唯一一家水疗咨询管理官方合作机构,本次发布会的战略合作协议具有象征性和里程性的意义,是双方公司资源整合,资源互助,资源共享的一步,在中国酒店温泉水疗领域展开了新的一页。

以消费者体验感为设计核心,打造品味生活新态度

注重体验感、注重精神需求的消费者对于水疗温泉的发展来说无疑是行业发展的催化剂,加速改善了水疗整个产业链的升级和完善。普瑞美与高思迪赛的合作,也正是认识到消费者的精神需求成为影响市场的关键因素,水疗温泉设计的发展必然将整合全球超前的设计理念、科学合理的功能布局和更优质的产品体验。给消费者带来一个温馨,舒适,而又放松的一个快乐家园。

本次发布会,是双方品牌价值的一次质变提升,向行业、向媒体、向受众展现品牌的焕新和升级,坚持对水疗温泉酒店领域的专业态度,为行业的创新提供更专业的技术。

附.英文版

Premedion Health and spa (Germany) and GrowthDesign(China) announcedthe strategy of cooperation

On May 9th2018, Premedion Health & spa (Germany) and Growth Design(China) havedeclared a strategy of cooperation and officia lly signed the developmentagreement in Shenzhen at the Kingkey 100 St. Regis Hotel.

We have announced anextensive cooperation in the hotel spa design field which brings forward ournew concept to the market. This also brings unique Spa experiences toconsumers. A combination of German precision and knowhow with Chinese localknowledge and expertise.

The combination of experience and expertise makesus stronger, it drives the leading trends of the hotel spa market across China.

The strategiccooperation with Premedion and Growth design combines professional experienceand advanced technology in the global hotel spa field. Moreover, Growth Designhas profound design experiences over domestic and international vision, andforward design concept. This is the fundamental of stronger combination; itcreates a new future of the hotel spa business in China.

Premedionspa focuses on providing extraordinary spa and wellness centers worldwide. Wehave more than 10 years experience of cooperating with global internationalhotels, such as Sheraton, Hilton and independent hotel owners to build a strongnetwork. Premedion has developed across three continents, Europe, Asia, andAfrica and has great reputation of 41 international spa projects. Our expertteam includes masters and doctors networking within the corporation. We presentstrong competency in the areas of spa, health, fitness and other professionalfields with different concept spas. Premedion has set up branch company locatedin China, Qatar and Egypt with more than 1000 staff worldwide in itsglobalization strategy, it specia lises in different countries and regions todevelop local customised spa projects.

Accordingto our strategic cooperation, Mr. Andrews stated “It is an important step forPremedion to enter the China market for strategic development. In China, theconsumption ability of consumers is ever increasing, and the consumer activityis expanding. Quality of life and health care is a trend people wish to pursue.Therefore, we required an experienced design team and well-known enterprise,which has a good visibility and experience in the domestic market to cooperatewith, to develop the expanding China hotel thermal spa market. In the last fewyears, Premedion has cooperated with several international hotel brands, todevelop in the market. We located our regional office in the first line city –Shenzhen. After deliberation and examination of the market, we contacteddesigner Mr. Luo Wei, renowned for his expert design work all over the countryand abroad. Mr. Lou Wei has broad experience and influence in hotel thermal spafield. The concept of Growth Design really matches our development strategy.People aspire to relaxing in Thermal spas to improve their leisure lifestyle,it is an attitude for people enjoy their life. During our conversation ofcooperation with Growth Design, we have reached the common goal to openimproved international standard spas in the China hotel spa market.

The strength ofGrowth Design is in spa, the founder Mr. Lou Wei is a well-known and respectedleisure commercia l space designer. He is a person who leads spa market trends,with 20 years of experience in design. His leading design team covers 51 citiesacross 4 countries and brings the competitive designs for investors whichdrives trends in the hotel spa field”

Accordingto our strategic cooperation, Luowei said “We have signed a strategic partnership betweenChina Growth Design Company and German Premedion Health & SPA ManagementCompany. Thank you for choosing us as strategic partner the first designcompany in China. Thank you, Mr. Sean from Germany, for your recognition of ourspa design in this field. Here also glad to thanks the team of our company, thesuccess of the market comes from the efforts of achievement on work hard. Itbrings us a broader future, but also thanks our clients to support us andalways trustful. Growth Design wishes to create a better result in the future.

I have been engagedin design area for 20 years tile now since 1998. Growth Design company wasestablished at 2007 and have been established two branches and two overseasdesign institutions over the last 11 years. The locations of the branch companyspread on Los Angeles, Shenzhen, Bangkok and Beijing. Over the past 11 years, wehave visited 12 countries to broaden the horizon and ideas to become moreinternational. The exchange of learning and investigation to know more aboutthe market trends, these countries we have been visited the United States,Germany, France etc. In order better to understand the market, we have flownmore than 550,000 kilometers. We have designed projects in 51 cities over 5countries, including China, USA, Australia, Thailand and Vietnam.  We have won 87 honorary awards from China,the United States, Japan, Thailand, Singapore and Macao. Growth Design has beenfollowing the economic developing of future from the Belt and Road to theXiongan new economy region. For this year, we not only have a thermal spaproject landing in Shenzhen, but also Beijing, Tianjin and Hebei province.Moreover, we will have the other design project landing in Golden Triangle inthe future.

We believe that thesigning strategy cooperation with German Premedion spa which brings GrowthDesign extra cutting-edge and internationalized ideas for the project. GrowthDesign neither Conceited nor Rash and accumulate richly and break forth vastly.It is effort on the development of Chinese hotel thermal spa field.

The agreement wassigned with the pleasure of designating Growth DesignCompany as the first spa hotel officia l design partner in Shenzhen. GrowthDesign has appointed Premedion Spa as the only officia l spa management partnerin Germany. The strategic cooperation agreement issued this time has symbolicand mileage significance, and is a step towards the integration of advantages,mutual assistance and sharing of resources between these two parties. A newpage has been opened in the spa field of Chinese hotel spa.

Developing consumer expectations demand excellentcore design and the need to create new concepts to enhance consumerexperiences.

The Consumer emphasisis focused on concepts of productexperiences and spiritual needs are activate in accelerating marketdevelopment.

It is a key factorfor this cooperation that we foresee the market needs, which will integratedifferent global design concepts to be included in our impressive work.

This pressconference enhances the value of both brands, showcases the upgraded brand tothe industry, media and audience and shows that the company insists onproviding more professional techniques to promote innovation in the industryleading a professional attitude towards spa hotels.

 

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